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Fresh Perspectives Consulting

When the path forward isn't clear, we make it visible.

Most business problems are not execution problems. They are clarity problems — obscured by assumptions that have stopped being true.

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New keynote

The Physics of Fit

A 60-minute talk for executive teams to accelerate product-market fit.

Booking fall engagements
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In rooms with
Walmart
$1B+

in revenue growth engineered across 18 product categories.

CEO across enterprise software, retail media, and market research.

150+

startups advised on product, brand, and go-to-market strategy.

How we work

Three modes, each designed for a different kind of moment.

Keynotes

For organizations ready to see something differently. A single talk that reframes the problem the room has been living inside — and changes what becomes possible after everyone leaves.

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Workshops

High-engagement sessions built around your specific situation. Not methodology delivered off a shelf. A structured conversation that produces real diagnostic insight and a clearer path forward.

Discuss your situation
Executive Coaching

For the leader who is too close to see clearly. One-on-one work that creates the conditions for honest reckoning — with the market, with the organization, with the assumptions that have been running the strategy.

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Forty years of work

Not a credential list. A career.

Forty years inside the hardest go-to-market and innovation problems complex organizations face — and finding the path forward.

As an advisor and strategist
Strategy · Brand · GTM
SAP
As CEO
Companies my businesses served
Merrill Lynch
Walmart
Safeway
Unilever
Nestlé
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Next door

Same mission. Different tools. If you're not here for consulting, you might be looking for one of these.

Publishing

Bold ideas for big thinkers.

Media

Difference makers deserve a better story.

Labs

Accelerating insights.

© 2026 Fresh Perspectives Inc. A creative innovation studio