Executives agree, The Paradox of Excellence is a - "must read"!

David Aaker, Vice Chairman 

prophet   
(author: brand portfolio strategy)

"‘The Paradox of Excellence’ teaches a fundamental management lesson nestled in an involving, suspenseful story – operations excellence leading to high expectations coupled with inadequate management of your brand can be a recipe for disaster."

www.prophet.com

Sam Sawires, CEO

Salveo, Inc

"Ostensibly a business book essential to managers; but under the covers it’s filled with insight for everyone in the enterprise. Taking you through a quick succession of alternately entertaining and thought provoking chapters, it gave me a new perspective on communicating our company’s strengths. As a must read for the whole team, ‘The Paradox of Excellence’ has also helped us shape our product to reach out to our customers in new ways. Bravo!"

www.salveo.net

Jon Safer, President

the bridge group, ltd

"The Paradox is a great ‘new’ frame of reference that people can easily latch on to. I would really like to see this book on the shelves. It was a pleasure to read."

www.b-i-group.com