Executives agree, The Paradox of Excellence is a - "must read"!

joan wright, career teacher (retired)

public school system

"The parable made it possible and even fun to read for me. Any organization that is trying to better itself and its image could use this info."

Julie Choate, MPT

physiotherapy associates

"‘The Paradox of Excellence’ has put everyday work problems into something every profession can use. Even in health care, where patient care is our "product," the Paradox of Excellence rings true when your customer is used to getting the very best care, and only says something when a problem arises. The Paradox of Excellence reminds us that nothing is perfect, and by getting our patients' expectations under control we can then provide to them some concrete evidence of our value to their process of rehabilitation."

Clark Smith, President

Western States Teleport

"I enjoyed reading the ‘Paradox of Excellence’ and saw many parallels in our wireless infrastructure business. We provide an invisible commodity to the end consumer, unless there's an outage. After reading the book, we have started to build new systems that make our true performance more visible to customers."

www.wsteleport.com