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FRESH Press
Below you can discover more about what we have written, where we have appeared and what we’ve said.
“Entertaining tale.” – Harvard Business Review
“Brilliantly argued book…” Sunday Tribune, India
“Mosby and Weissman have created a delightful story that shows how consistently understating value added attributes of goods provided to a customer can be disastrous.” – Quality Management Journal (a magazine from the American Society for Quality)
“This is a wonderful book.” – Marketing Mastermind Magazine
“I would recommend this book to all of today’s business executives. This book highlights not only the paradox of excellence but also the need to create ways to consistently reinforce the value proposition being delivered to today’s demanding customers.” – Garry Betty, CEO of Earthlink in the USA Today CEO Book Group
“One of the most interesting business books I have come across recently.” – The Nation, Bangkok’s Independent Newspaper
“Bestseller” – Wiley Pulse (Wiley is our publisher and indicated it was one of their best sellers - not all books receive this description)
“Of immense value is ‘the roadmap for success’ towards the end of the book,” – Hindu Business Line
“One good book.” – San Francisco Examiner
“Mosby and Weissman cut to the heart of the fact that customers don't buy products, they buy experiences. All too often companies get caught up in the rat race of satisfying customer needs and attempting to outdo the competition and overlook what customers really want - value. Of course, being in the eye of the beholder, value is like shifting sands in the desert.” – Byvation (Business Success Through Innovation)
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Cable Radio Network (National)
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Podcast - Cranky Middle Manager
Media Contact information:
Michael Weissman, President
925-743-4103
press@freshperspectives.net
Photographs:
Michael Weissman, small picture
Michael Weissman, large picture
David Mosby, small picture
David Mosby, large picture
Book jacket, small picture
Book jacket, large picture
"This book reveals a powerful new formula for every business to become distinct and not extinct!"
– Ram Charan, Co-Author of Execution and Confronting Reality
"The Paradox of Excellence" is a must read for any company executive. In today's competitive environment, it is all too easy to become "invisible" to our customers and lead to undesired consequences. This book helps put into perspective issues facing many businesses today."
– Garry Betty, CEO, Earthlink
“The Paradox of Excellence” is a quick read and an excellent investment of your time. It provides a meaningful guide to improving communications and interactions with your customers. If this proactive approach is implemented, you stand a much better chance to be successful and get the “whoa before the crash.”
- Jerry McElhatton, President, Global Technology & Operations, MasterCard, International
“The message Mosby and Weissman are delivering is very important to all companies regardless of size or success. In my 34 years in business and eight as a College President, I have often seen and experienced the Paradox of Excellence phenomenon. This is a must read for all in today's business and service environment.”
- Bill Glavin, Retired Vice Chairman, Xerox Corporation and Retired President, Babson College
“‘The Paradox of Excellence’ teaches a fundamental management lesson nestled in an involving, suspenseful story – operations excellence leading to high expectations coupled with inadequate management of your brand can be a recipe for disaster.”
- David Aaker, Vice Chairman, Prophet and author of Brand Portfolio Strategy
"A fresh idea made very accessible - definitely worth reading!"
- Ron Okamoto, Vice President, Worldwide Developer Relations, Apple Computer
“I work with hundreds of CEOs and have seen the ‘Paradox of Excellence’ occur in companies of all types and sizes. David Mosby and Michael Weissman have written an important book that is not only easy and fun to read, but can enable great companies to become truly great in the eyes of those that matter – their customers."
- Paul Witkay, Founder and CEO of The Alliance of Chief Executives
“Extremely clear and concise with actual remedies instead of only theories. A must read for anyone in sales, marketing and general management responsibilities.”
– Jackie Meyer, Marketing Director, Qualcomm Wireless Business Solutions
“David Mosby and Michael Weissman have hit the nail on the head with this interesting and understandable look at how outstanding performance can ultimately shipwreck a healthy organization."
– Tim Allen, Senior Director of Operations, Ingram Micro Logistics
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