Executives agree, The Paradox of Excellence is a - "must read"!

Bill Nichols, Managing Director, Milpitas Dedicated Fulfillment Center

Comac, an Iron Mountain Company

“’The Paradox of Excellence’ does an excellent job of describing one of the subtleties of selling and managing client relationships.”

www.comac.com

michael kelly, CEO

techtel corporation

"Hidden in the ‘Paradox of Excellence’ is a big idea: that expectations and satisfaction are dynamic and interdependent. As a market researcher, that idea has big implications. Yet, as a student of human nature, I am now convinced the idea’s impact could be even bigger. This little tome could influence how families, employees, companies and other groups interact – for the good!"

www.techtel.com

Michael stone, cfo and founder

cardionow

"‘The Paradox of Excellence’ cleverly illustrated the business challenges we faced every day. Our hospital clients often relied on informal anecdotes, most frequently negative ones, to evaluate our service levels. This book taught me a lot about how we can better manage our client’s expectations and improve customer retention"

www.cardionow.com

brian barefoot, president

babson college, former senior director merrill lynch

"‘'The Paradox of Excellence’ is something all organizations should be aware of. It is simply not enough to be excellent if one allows its customers or competitors to define the playing field. Mosby and Weissman point out beautifully that organizations such as these need to constantly provide the context for which they want to be judged."

www.babson.edu